LinkedIn is another great source of information about marketing your company, product or service. Unlike other social networking sites, LinkedIn is aimed at professionals, entrepreneurs and the like directly on their website. This requires the social aspect of the network at a completely different level.
Build your network day after day
Building a network on LinkedIn may seem a bit overwhelming at first, but it doesn’t have to be. Start with small ones, connecting to people you already know. With a database of over sixty million users, it is usually a safe assumption that most (if not all) of your colleagues are on this social networking site.
Once you’ve established contact with people you already know, start reaching out to existing customers. If you advertise your LinkedIn profile on your homepage and other social media (such as Facebook and Twitter) you probably already receive call requests from your customers.
As your network grows, start making new contacts by looking for people who may be interested in your product or service. It is also a great way to build business relationships with other companies. Including non-competing companies in a network is a great way to gain more visibility.
Remember that building a cordial network takes time and effort, and you will only come out of it what you put into it. You need to be prepared to devote a lot of time to building your presence on LinkedIn. However, you will find that your investment of time will have a solid return in the end as long as you stick to it.
Marketing on LinkedIn: Construction Groups
Building a network on LinkedIn is only the beginning of a successful LinkedIn marketing plan. Once you’ve established your place in the virtual walls of this social networking giant, it’s time to take it a step further with Groups. There are two sides to this feature – creating groups and linking groups. First, let’s discuss the benefits of joining LinkedIn groups.
Start this phase of the LinkedIn marketing plan by joining existing groups. This will allow you to feel how people on the web communicate with each other, find hot topics for discussion and, of course, give you instant access to a larger group of people for your own network.
Take some time to get to know different social groups as you get to know this feature. This will allow you to “test the water of social networks” so that you can discover how your different ideas or plans for networks work together with different groups of people.
Build your LinkedIn reputation by actively participating in existing discussions. Get your name there so that people know who you are. Once you have built your “name” with participation, try to start some of your own discussions. You will often find that strong tracking on social networking sites will increase traffic in your discussions. Of course, this can always be enriched with a fascinating discussion title and content to support it.
The key thing to remember when joining a LinkedIn group is that you can’t just be a name on the list – you have to be an active on anylead Finder and a participating member. You will not build your reputation in social media by being another “name” in the crowd. You must inform us of your presence.